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Modern bread package design

The Brief

Redesigned package for modern bread

The package is designed like a gable top carton as it is specifically designed for milk bread. The translucent finish of the package visibly shows the quantity and quality of the bread. No more boring pack and packing clips, modern’s effort to sell eco friendly attractive package with zip lock to keep the bread fresh and airtight for days. Bread has been a prominent food in large parts of the world. For many years the bread package in the market haven’t got any change. Common problems like sealing the package need to be addressed and redesigned.


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Design Philosophy

A Contemporary and functional approach

This package design for Modern Bread successfully combines functionality, sustainability, and aesthetics. By utilizing high-quality materials and practical features like a waterproof PU coating and a zip lock, the packaging ensures a superior user experience while maintaining the freshness and quality of the bread. The modern design elements align with the brand's identity, making it appealing to a contemporary audience.

Form

Form design and function

The carton-style structure ensures easy handling and storage, while the durable materials maintain the integrity of the package. Nutritional information and branding are prominently displayed for quick consumer reference. The use of recyclable materials like vellum paper contributes to reducing environmental impact.

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